COVID Response Collateral
The pandemic has effected everyone, no doubt. The service industry took a hit especially hard. As a way to pivot and secure business not only in the height of the pandemic, but also for later on when re-openings began, I worked closely with staff at Cadre to create a "Restaurant Bond." Essentially like a War Bond of time's past, these bonds were a way of generating upfront income to stay afloat, but accrued interest and value as time passes, thus benefiting the purchaser more than a regular gift card could.
The Bonds, keeping with the established Cadre look & feel, were created by repurposing old public domain illustrations and graphics with hand drawn elements and distressed type. It seemed only right to remix classic propaganda posters to be food-centric that were then used to support the release of the Bonds on social media and in the restaurant windows.
