Prism Music & Arts Festival is a homegrown celebration of Wisconsin’s finest music, art, and natural bounty. Over the course of two days, summer’s last and autumn’s first, festival-goers were invited to explore 200 acres of southern Wisconsin woodland, dance under an equinox moon, and bask in the great glow of Midwestern creative spirits. As the name suggests, the festival aimed to refract, illuminate, reveal both as a collective, and an individual
Serving as Creative Director and sole Designer afforded me the opportunity to explore the brand unabashedly. I sought to allow the unique genre-spanning nature of the line up to inform the visual direction. Creating ambiguous landscapes out of lines, shapes, and colors captured the setting of the festival while also alluding to the auditory experience which was to be had.