Our client knew that hitting the seltzer market in a peak of saturation would be difficult, with so many brands looking to reach a similar client. Stray Forth looked the other way. We looked to the weird, the wonderful, the strange. The folks who's curiosity calls them to stray from the usual, expected, and normal. Creating a cast of characters in a series of whimsical  vignettes invites the consumer to take a trip through a world of unexpected flavors. 
Designer: David Bramson  |  Art Director: Erin Fuller  |  Creative Director: Dana Lytle
Motion: Matt Kammel  |  Copywriter: Anna White  |  Produced at Planet Propaganda